Bridget: Scarves that didn't make it

Leslie Singer had an ambition to start her own designer accessory line, but despite her determination, something went wrong. Big companies and stores said since she was new, they couldn't take the risk of buying large quantities of scarves from her because they weren't sure they would sell. They also wanted her to redesign her collection to match that year's trends, for example, in green or leopard print, but she felt that compromised her vision. Singer was successful, however, with smaller boutiques. Simply getting small orders of no more than a couple dozen scarves at a time, though, wasn't enough. She did learn her lesson, however, by admitting that she failed to do her homework on large-volume fashion retail. She never looked at the retailer side, how they buy, how they decide, etc. Maybe if she tries a different approach, and gains the appropriate funds, she can try again and be more successful.