Hot Topic's Music Business Model - E.H.

This article is about how Hot Topic has decided to now sell CDs, posters, apparel, accessories, and much more, This is also about how this has impacted them in the resulting profit. It is positive for Hot Topic because when someone comes in to buy a CD or apparel they see everything that Hot Topic has to offer so they might end up buying someting that is in the store even though they didn't even originally come to buy. But, on the flip side this is negative for other businesses such as American Eagle, Hollister, and Aeropostale because the merchandise that they have some might say is on the expensive side so when someone sees something at Hot Topic they might think wow this is a lot cheaper than those other stores. This is why Hot Topic is getting so much business lately.