The Soap Scoop -- C.J.M.

The article Selling Soap (Literally) talks about ad agencies creating their own brands of products instead of advertising other people’s products.
Because the economy today is going up and down, companies are trying to save money by cutting ad spending. In order for ad agencies to protect themselves from this, they are making their own products. The goal here is to have their products do well and then sell the brands for lots of money to larger companies.
I think that if other agencies do this, they will help the economy because they’re protecting themselves form going bankrupt.