My article was about the Redbox kiosks outside local supermarkets. Reed Hastings, the founder of Netflix says that this might be one of his most threatening rivals. There about 15,000 kiosks and the Coinstar company wants to increase the number to 20,000 kiosks. This is a great innovation because it is very convenient and it’s cheap. Redbox is probably the next-best thing to on demand because it’s in way more places than Blockbuster and faster than Netflix. The kiosks are also in a very good spot because most of the movies rented from Redbox are rented between 4PM and 9PM. Food is also bought at this time and since the kiosks are by supermarkets, there are more movies rented. Renting movies from Redbox is not a problem because they are really cheap… only $1 a night!
I think that the Redbox idea will be good for the US economic situation. It gives people jobs like checking and refilling the inventory of the machine. It will help not letting people waste gas driving to Blockbuster or something because it is right by a local supermarket. The Redbox machines are also cheaper for everyone else to buy. So if you lost your job and you don’t have a lot of money, but you really want some entertainment, then you can go and get a Redbox movie. There’s really nothing special about it. This can’t play Blu-ray or stream anything into your house, but it’s very convenient. So get a Redbox movie! It’s fast, cheap, and convenient!
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