The Carwash by Kaitlyn S.

Mr. Clean is one of the most recognizable names in household cleaning. Now, Mr. Clean has expanded his magical services into a full service car wash. The company is trying to make the carwash a national icon, but for now they are testing the product in a few areas. They are adding things to their carwash to make it a step above the rest and draw customers in. Some of these features include an upscale lounge with TV and Wi-Fi, a coffee bar and even water guns, full of soap that kids can use to shoot the cars as they pass by. I believe the product targets a certain group instead of the entire market;I believe that the main group is families. If the parents need to get their car washed, entertaining kids at other carwashes can be difficult. At the Mr. Clean carwash, kids can stay entertained and parents can even check emails or get a coffee, without worrying about irritable children. Other customers probably wouldn't care about the other amenities and would probably choose to go to another carwash. Will it be the next "it" item though? I believe that it has its charms but they are likely to get old. During the company's research, they found that people got excited when they heard about the new carwash, but I don't believe that it will last. I think it will be treated like a new toy, fun for awhile, but put away to collect dust soon after. The carwash seems like it would be cool and entertaining for the first couple of times, but people will probably get sick of it. I personally, would be interested in checking out this carwash. I believe that it could easily take a boring errand, and change it into a more interesting task.